The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Надо бы почитать! Раз уж Stephen Few рекомендует…
Tim Wu, the professor at Columbia Law School who coined the term “net neutrality,” is the author of an important and extraordinarily well-researched and well-written new book titled The Attention Merchants: The Epic Scramble to Get Inside Our Heads.
In it, Wu traces the entire history of the technology-enabled work of merchants — those who wish to sell us something — to dominate our attention and, in so doing, to create demand for their products and services.