The Attention Merchants: The Epic Scramble to Get Inside Our Heads

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Tim Wu, the professor at Columbia Law School who coined the term “net neutrality,” is the author of an important and extraordinarily well-researched and well-written new book titled The Attention Merchants: The Epic Scramble to Get Inside Our Heads.

In it, Wu traces the entire history of the technology-enabled work of merchants — those who wish to sell us something — to dominate our attention and, in so doing, to create demand for their products and services.